"One of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter." --ClickZ: "E-Newsletters: A Smart Choice Now"Unlike generic entertainment publications, Stella Awards has unique weekly content -- our subscribers know they will receive quality content that they have not seen before. For years, Stella publisher Randy Cassingham has said that advertising with plain text in an e-mailed publication is better than a banner ad on a web site -- it's even better than a banner in an HTML-format e-mail newsletter. The rest of the online advertising industry has finally started to come around to what he thought was obvious all along.
- Banner ads are often just one of many graphic elements on a web page -- they often don't stand out at all unless they flash so fast they irritate customers. Is that what you're looking for -- people to come to your site that you have irritated?! Do you click on such ads? It's just clutter -- which is one reason we don't sell ad banners on this site.
- Many web surfers turn off their "auto load images" (or use ad-blocking software) so they don't have to look at banner ads. In Stella Awards e-mails, your ad is part of the text that people are reading.
- You get more space in a text e-mail ad to give readers some detail. Thus you end up with qualified buyers coming to your site wanting more details!
- Text ads in double-opt-in publications have many times the clickthrough rates of web site banner ads.
- And, you can still carefully track your ad's effectiveness.
We make it clear to our readers that Stella Awards is an independent publication -- not a front for a special interest group -- and that their free subscriptions are made possible by the advertisers. This increases the chance that they will take the time to look at your ad and appreciate your "sponsorship" of a publication they enjoy. For more on our independence and ad acceptance policy, see this page.
Last, remember all of our subscribers have requested their subscriptions -- not just opt-in, but double-opt-in! Thus, our stuff gets read, and your ad is right in the middle of their reading -- at a comfortable spot to pause. Best of all, your informative ad can reach our readers for less than one-quarter cent per impression! (Our ad rates are based on a $2 CPM -- $2/1000 actual subscribers, or $0.002 per reader -- rounded down).
For details on advertising in TSA, including full rate information and locational breakout, please enter your info here -- it will be e-mailed to you immediately:
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Updated: June 2007